Intelligent Performance Marketing

Yahoo Still Has Big Audience

Based on the Nielsen numbers below Yahoo is still able to capture lots of eyeballs. Yahoo is beating out NBC in Olympic related traffic. Just a reminder that while Google may dominate search, Yahoo still has some highly trafficked content areas. So keep that in mind when structuring your search marketing strategy.

Yahoo Olympic Traffic by Nielsen

One Comment

  1. Erin M. wrote:

    I am a huge fan of Yahoo’s content! I agree that Google dominates search, but they lack original literary content, unless you count their blogs, but even then the blogs are centered around how to best use Google applications and marketing tools.

    I admit I use Google when I need to find something , but I can always count on Yahoo for great articles (one of the few outlets with extensive MMA coverage) and I look forward to their “week in photos”, a pictorial review of the week’s top events and stories.

    Thursday, August 21, 2008 at 2:26 pm | Permalink