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Industry News For the Week of June 29, 2012

By Erin Snowden

Need a news recap for current happenings in the digital world? NetX launches AffiliateBenchmarks Studies, Google reveals the Nexus 7 Tablet, and Facebook branches out. Find out more with this week’s news update!

Take Part In The World’s Largest Affiliate Marketing Research Study
It’s finally here; NetX and AffiliateBenchmarks invite you to take part in the world’s largest affiliate marketing research study. For the fifth year, AffiliateBenchmarks released the study in order to produce the most comprehensive annual report on affiliate marketing. Last year the study’s survey gathered insights from over 8,500 individuals in the industry including eBay, Amazon.com and LinkShare. One of NetX’s Founding Partners, Peter Figueredo recently spoke with Affiliate Window about the survey, encouraging advertisers and publishers to participate and influence the entire affiliate marketing landscape. Participants who complete the survey will receive a free copy of the AffiliateBenchmarks results. Take the survey today!

Google’s Nexus 7 Tablet Finally Revealed
Google has finally revealed their highly speculated tablet device, the Nexus 7. Rumors of a Google tablet first sparked in December of 2011 when CEO Eric Schmidt hinted in an interview that Google was 6 months away from launching a device. The Nexus 7 will be up against the market dominant iPad along with the recently introduced Microsoft tablet Surface. The tablet will be running the latest version of Google’s Android operating system, Android 4.1 Jelly Bean. The Nexus 7 is priced to compete with Amazon’s Kindle Fire at $199. Customers can preorder the Nexus 7 today, with orders shipping in mid July.

Why Tweens Are “The New Power Players Of Consumerism”
Tweens are becoming the new target audience when it comes to the digital world. Not only are these tweens tech savvy and cutting edge when it comes to media, brands and trends, but they are also heavy spenders. Studies show tweens ages 8-12 spend $30 billion of their own money annually and are influencing another $150 billion of their parents’ spending. According to Nielsen, 41% of kids ages 6 to 12 put Apple’s iPad at the top of their Christmas list this past year. Currently, marketers are devoting $17 billion a year to get these tweens’ attention.

For Tablet Users, Video Trumps All Other Content Types
Studies show 54% of tablet users watch video on their tablet on a weekly basis. The most popular video content is news and entertainment (92%), followed by user generated videos such as YouTube (64%). eMarketer projects nearly 70 million US consumers will use a tablet by the end of 2012, and over half of all internet users use tablet by 2015.

Facebook’s Ads Appear Outside The Social Network For The First Time
Facebook’s ads appeared on Zynga.com, marking the first time the social networks ads have appeared on a site outside its own. These ads include the same content that appears on Facebook and are located on the right sidebar of the page. By experimenting with placing ads on another site, the social network is fueling speculation an ad network could be in the works.