Here are my top discoveries from SES NY ordered from “Hey! Good idea that’s interesting” to “Boom!  What was that?! That was my mind being blown!”

• No two advertisers have the same attribution model. Use attribution to see what media mix gives the highest ROI for your product.

• Don’t just measure a video’s success on CTR – do an engagement analysis.  How many people started the video?  How many people hit the :30 mark, 1 minute?  How many people rewound, fast forwarded, paused?

• When it comes to link building it’s more important what others say about you than what you say about yourself.  This is true in real life too by the way

• Successful link building comes from finding the authority on your keywords, seeing who links to them, and then getting those sites to link back to you.

• CTR increased 94% if the user was exposed to social media before searching.

• SEO results are moving closer and closer to the fold.  Search for ‘lamp table’ and expand all the product boxes, you’ll see what I mean.

• YouTube is the #2 search engine.

• 4% of internet users never search.  Don’t ask me what they’re doing.  I guess they have a URL directory in their brain which updates in real time.

• And….a glimpse into a crystal ball……There’s an app for everything why would anyone open a browser?!