Intelligent Performance Marketing

Meet NetX’s most connected affiliate experts

NetX Most connected 2010 Winners Erica and Val

First let me apologize to Erica and Valerie for the tardiness of this post. Back in August of 2011 I ran a little contest among the affiliate marketing experts that work at NetX. Our folks were asked to use their influence within the affiliate community in order to drive participation in our AffiliateBenchmarks research study. We tracked the results using unique links for each person and awarded the winners with cheesy cool trophies and free lunch for a month.

Erica Myones (right of photo) won the Most Connected Overall award for driving the most participants to our research project. This was not a surprising outcome since Erica is well connected as a result of her many years in the industry.

Valerie Russo (left of photo) won the Most Connected By Weight award (photo below). Val, an obviously fit person, won this award because she drove the most participants based on her tenure in affiliate marketing. This category was created to give everyone on the team an equal chance of winning.

Congrats to Erica and Val…NetX’s Most Connected Affiliate Experts!

Thank You for 10 Amazing Years

It is with great pride that I look back on the last 10 years. Chris Kramer and I started Netx (then NETexponent) in January of 2001 with one simple goal; to acquire the most valuable customers for our clients at the most efficient rate. 10 years laterand that is still the driving premise behind everything we do at Netx.

Over the years we have had the pleasure of working with many great people across many wonderful companies. Our client list currently includes such top brands as Audible.com (an Amazon.com company), NickelodeonConde Nast, Dick’s Sporting Goods, Financial Times, Hot Topic, Dymo (a Newell Rubbermaid company), and Red Roof Inn. Other client experience includes work for AMEX, The New York Times (our first client), Verizon, Scholastic, ESPN, and many other category leading brands. Our clients are extremely forward thinking and treat us as a partner rather than a vendor. To all of our clients, past and present, “Thank You.”

We have also had the pleasure of working with some of the most amazing people in the online ad industry. The folks that work at Netx are the best and brightest minds in this space and constantly impress us with their creativity and dedication. To all of our staff, past and present, “Thank You.”

The publishers we work with are genuinely nice folks who work hard to drive the best results possible for us and our clients. To all of our publishers, past and present, “Thank You.”

The client-agency-publisher trifecta can be described simply as “good people & great results”.

For all of these reasons and many many more…I consider myself very lucky to be a part of Netx.

Netx 10th anniversary cake

We would not be here without help. So four our 10th anniversary celebration we decided thank as many folks as we could. A party took place in Battery Gardens, a wonderful waterfront venue in Battery Park NYC. We were joined but current staff, past staff, clients, partners, friends, and family. Notice that our custom cake features each of our current staff along the base (our foundation) and our clients on the second tier and a message of thanks. It was a fun opportunity for us to say “Thank You” to those who have helped us along our journey.

We must also thank our wonderful friends and family for cheering us on over the years. Our parents taught us to take chances, be creative, and treat others the way we would want to be treated. Our siblings pushed us to achieve more and always believed in us. And our loving spouses constantly deal with our addiction to email and late nights working. We love you all and “Thank You!”

Here are some great moments from that special night. I am sorry that we could not have everyone there with us but please know that you were all there with us in spirit.

Thank you for 10 amazing years and cheers to many many more!

I love my job!

Signed,

Peter

 

 

 

Advanced Affiliate Marketing for Subscription & Retail Marketers

I was lucky enough to speak with Vinny Lingham of  Yola.com at AdTech San Fransisco last week. Our session was part of the performance marketing track and focused on advanced affiliate marketing techniques for subscription and retail marketers. Netx has a long history of building successful affiliate marketing programs for retail companies like Dick’s Sporting Goods, Hot Topic, Ice.com, etc but we also have a long history of building successful programs for subscription marketers such as Audible.com, Conde Nast, Yola.com, and many more. In this presentation I explained some of the different challenges facing each segment and then shared how affiliates can help. Check out the presentation below to see what was presented. Tweet any questions to @figueredo or @netxagency.

Here is the official session description from AdTech

Advanced Affiliate Optimization
Techniques for Retail & Subscription Marketers

wednesday, april 13 2:30 PM – 3:30 PM | Performance

Affiliate marketing best practices are not “one size fits all.” Optimization tactics that work for online retailers could prove disastrous for subscription marketers (and vice versa). This session examines popular affiliate strategies from both the retail and subscription marketing perspectives to identify how both types of marketers can grow sales/subs, manage quality, protect their brand and ultimately get the most from this channel. Learn from Peter Figueredo’s, Co-Founder and Brainstorm Chaser of Netx, 11 years of experience running successful affiliate and search campaigns for large retail and subscription advertisers.

Key Takeaways:

  • Learn how to create a cooperative search and affiliate strategy
  • Hear best tactics for retailers using coupon sites and consumer promotions and growing order size and lifetime value
  • Gain insights into how subscription marketers can manage lead and trial quality, maximize retention rates and manage affiliate promotions