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	<title>Netx &#187; Lead Gen</title>
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	<description>Results-Obsessed Digital Marketing Agency</description>
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		<title>Ad Network, Vertical Ad Network, Affiliate Network</title>
		<link>http://www.netx.com/blog/affiliate-marketing/ad-network-vertical-ad-network-affiliate-network-%e2%80%93-what%e2%80%99s-the-difference/</link>
		<comments>http://www.netx.com/blog/affiliate-marketing/ad-network-vertical-ad-network-affiliate-network-%e2%80%93-what%e2%80%99s-the-difference/#comments</comments>
		<pubDate>Thu, 18 Sep 2008 18:55:51 +0000</pubDate>
		<dc:creator>Erin M.</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Lead Gen]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[affiliate networks]]></category>
		<category><![CDATA[vertical ad networks]]></category>

		<guid isPermaLink="false">http://blog.netexponent.com/?p=96</guid>
		<description><![CDATA[At NETexponent we get asked this question a lot. There are so many to choose from and it seems like everywhere you look there is a new network and they all claim superiority. So how can an advertiser and/or publishers choose the right one for their business? The first step is knowing how ad networks, [...]]]></description>
			<content:encoded><![CDATA[<p>At <a title="NETexponent" href="http://www.netexponent.com" target="_blank">NETexponent</a> we get asked this question a lot.  There are so many to choose from and it seems like everywhere you look there is a new network and they all claim superiority.  So how can an advertiser and/or publishers choose the right one for their business?  The first step is knowing how ad networks, vertical ad networks, and affiliate networks differ.</p>
<p>In his article published in the <a title="FeedFront's First Issue" href="http://feedfront.com/archives/category/issue-1/" target="_blank">inaugural issue</a> of <a title="FeedFront Magazine" href="http://feedfront.com/" target="_blank">FeedFront</a>, our CEO and Co-Founder, <a title="Peter Figueredo" href="http://netexponent.com/management.shtml" target="_blank">Peter Figueredo</a> shed some light on the subject by comparing each side by side.<a href="http://www.netx.com/blog/wp-content/uploads/2008/09/chart11.bmp"><img class="aligncenter size-medium wp-image-100" title="Network Comparison" src="http://www.netx.com/blog/wp-content/uploads/2008/09/chart11.bmp" alt="" /></a></p>
<p><a href="http://www.netx.com/blog/wp-content/uploads/2008/09/chart2.bmp"><img class="aligncenter size-medium wp-image-99" title="Network Comparison" src="http://www.netx.com/blog/wp-content/uploads/2008/09/chart2.bmp" alt="" /></a></p>
<p>In a perfect world networks would be&#8230;</p>
<ul>
<li>Transparent &#8211; telling you who you were working with always and what those sites are earning</li>
<li>Safe for your brand<br />
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