At NETexponent we get asked this question a lot. There are so many to choose from and it seems like everywhere you look there is a new network and they all claim superiority. So how can an advertiser and/or publishers choose the right one for their business? The first step is knowing how ad networks, vertical ad networks, and affiliate networks differ.

In his article published in the inaugural issue of FeedFront, our CEO and Co-Founder, Peter Figueredo shed some light on the subject by comparing each side by side.

In a perfect world networks would be…

• Transparent – telling you who you were working with always and what those sites are earning
• Safe for your brand