Intelligent Performance Marketing

Thank You for 10 Amazing Years

Monday, April 25, 2011

It is with great pride that I look back on the last 10 years. Chris Kramer and I started Netx (then NETexponent) in January of 2001 with one simple goal; to acquire the most valuable customers for our clients at the most efficient rate. 10 years laterand that is still the driving premise behind everything we do at Netx.

Over the years we have had the pleasure of working with many great people across many wonderful companies. Our client list currently includes such top brands as Audible.com (an Amazon.com company), Nickelodeon, Conde Nast, Dick’s Sporting Goods, Financial Times, Hot Topic, Dymo (a Newell Rubbermaid company), and Red Roof Inn. Other client experience includes work for AMEX, The New York Times (our first client), Verizon, Scholastic, ESPN, and many other category leading brands. Our clients are extremely forward thinking and treat us as a partner rather than a vendor. To all of our clients, past and present, “Thank You.”

We have also had the pleasure of working with some of the most amazing people in the online ad industry. The folks that work at Netx are the best and brightest minds in this space and constantly impress us with their creativity and dedication. To all of our staff, past and present, “Thank You.”

The publishers we work with are genuinely nice folks who work hard to drive the best results possible for us and our clients. To all of our publishers, past and present, “Thank You.”

The client-agency-publisher trifecta can be described simply as “good people & great results”.

For all of these reasons and many many more…I consider myself very lucky to be a part of Netx.

Netx 10th anniversary cake

We would not be here without help. So four our 10th anniversary celebration we decided thank as many folks as we could. A party took place in Battery Gardens, a wonderful waterfront venue in Battery Park NYC. We were joined but current staff, past staff, clients, partners, friends, and family. Notice that our custom cake features each of our current staff along the base (our foundation) and our clients on the second tier and a message of thanks. It was a fun opportunity for us to say “Thank You” to those who have helped us along our journey.

We must also thank our wonderful friends and family for cheering us on over the years. Our parents taught us to take chances, be creative, and treat others the way we would want to be treated. Our siblings pushed us to achieve more and always believed in us. And our loving spouses constantly deal with our addiction to email and late nights working. We love you all and “Thank You!”

Here are some great moments from that special night. I am sorry that we could not have everyone there with us but please know that you were all there with us in spirit.

Thank you for 10 amazing years and cheers to many many more!

I love my job!

Signed,

Peter

 

 

 

Filed in Events, Meet Us, NETexponent Fun | |

Advanced Affiliate Marketing for Subscription & Retail Marketers

Thursday, April 21, 2011

I was lucky enough to speak with Vinny Lingham of  Yola.com at AdTech San Fransisco last week. Our session was part of the performance marketing track and focused on advanced affiliate marketing techniques for subscription and retail marketers. Netx has a long history of building successful affiliate marketing programs for retail companies like Dick’s Sporting Goods, Hot Topic, Ice.com, etc but we also have a long history of building successful programs for subscription marketers such as Audible.com, Conde Nast, Yola.com, and many more. In this presentation I explained some of the different challenges facing each segment and then shared how affiliates can help. Check out the presentation below to see what was presented. Tweet any questions to @figueredo or @netxagency.

advanced affiliate marketing for subscription and retail
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Here is the official session description from AdTech

Advanced Affiliate Optimization
Techniques for Retail & Subscription Marketers

wednesday, april 13 2:30 PM – 3:30 PM | Performance

Affiliate marketing best practices are not “one size fits all.” Optimization tactics that work for online retailers could prove disastrous for subscription marketers (and vice versa). This session examines popular affiliate strategies from both the retail and subscription marketing perspectives to identify how both types of marketers can grow sales/subs, manage quality, protect their brand and ultimately get the most from this channel. Learn from Peter Figueredo’s, Co-Founder and Brainstorm Chaser of Netx, 11 years of experience running successful affiliate and search campaigns for large retail and subscription advertisers.

Key Takeaways:

  • Learn how to create a cooperative search and affiliate strategy
  • Hear best tactics for retailers using coupon sites and consumer promotions and growing order size and lifetime value
  • Gain insights into how subscription marketers can manage lead and trial quality, maximize retention rates and manage affiliate promotions

 

Filed in Affiliate Marketing, Events, Meet Us | |

New Media is People. BlogWorld 2010

Friday, October 22, 2010

Before the jet lag from the west coast finally catches up with me, I would like to take some time to recollect the experiences and insights I’ve obtained from attending BlogWorld in Las Vegas last week.

Last Wednesday, Sal Conca, Noelle Huter, Regina Black (Audible’s Marketing Manager) and I flew to Vegas to represent audible.com at BlogWorld & New Media Expo. The main reason we attended was to announce our brand new Podcast Sponsorship Program, in addition to finding bloggers who’d like to promote Audible through their affiliate program!

Audible Booth

Regina, Sal, Val, Noelle at the Audible Booth

The Audible Podcast Sponsorship Program is a separate affiliate program just for podcasters. If you have a podcast and you’d like Audible to sponsor it, all you have to do is visit www.audibletrial.com/signup. Once you sign up, we’ll set you up with copy points and your own custom URL to refer your listeners to. If your subscribers visit your URL, they will receive a FREE audiobook download and a 14-day free trial of the AudibleListener Gold Plan. Podcasters have seen success with promoting Audible because people who listen to podcasts also have an affinity for listening to audiobooks.

For more information about the sponsorship program and Audible, listen to our very own Sal Conca’s interview with BlogWorld radio. He really killed it on here.

BlogWorld was the perfect place to find podcasters because they had a ton of sessions on podcasting. For example, there was a session specifically about how to sponsor your podcast!

In addition to the podcasting stuff, overall this was definitely an interesting conference because we met so many unique individuals and learned about new social media companies and tools. For example, at the BlogWorld party on Thursday night, we met Nomadic Matt (a blogger who records his journeys all over the world) and Benny the language hacker who goes to different countries with the goal of mastering the language of each.  What fun jobs!

One innovative social media company is Paper.li, which is great for Twitter users (like me) who have trouble keeping up with all of the links that their friends share.  Now you can turn your twitter  into a daily newspaper that makes content easily digestible by categorizing your articles. Additionally, we were happy to be “booth neighbors” with Plixi (formerly TweetPhoto), which is a photo sharing network that integrates with Twitter, Facebook, MySpace, LinkedIn and FourSquare!

BlogWorld party at Liquid

Val, Sal, Noelle & Regina at the BlogWorld party at Liquid

Finally, the closing keynote made me really consider the “New Media” industry as a whole.  As Penn Jillette put it, “there is no new media.. it’s people.” He believes that, despite what critics may say, Twitter and social media actually INCREASE intimacy. They give people an outlet to talk about the things that matter the most to them and share their own opinions. His thoughts definitely made me reflect on how some businesses solely use social media to promote themselves or participate just because “everyone is doing it.” Instead, they should really learn to love New Media since it’s the closest they’ll ever get to their customers. A word of advice: embrace your followers, listen to their requests, and most of all: be honest.

BlogWorld Expo 2010 in my opinion was a great success and I hope to get the opportunity to attend next year. Thanks, Audible!

PS: Congrats to JohnnyJet for winning our booth giveaway – a brand new Amazon Kindle 3G!

Filed in Affiliate Marketing, Events, NETexponent Clients, Social Media | Tagged , , |