California’s Governor Brown Expected to Sign Affiliate Nexus Tax Repeal
This morning the Performance Marketing Association delivered a letter to Governor Brown, asking for his signature on AB 155, which would repeal the Affiliate Nexus Tax for one year. The Governor is expected to sign AB 155 into law and since this is an ‘urgency stature,’ it will go into immediate effect once it is signed.
Michigan Bill Pushes for Affiliate Nexus Tax
Michigan lawmakers are renewing a push to require more business selling items over the internet to collect the state’s 6% sales tax. Proponents claim that online retailers have an unfair price advantage and it hurts Michigan businesses that have storefronts and collect sales taxes.
Mobile Landing Page Quality Now Affects AdWords Quality Score on Media Ads
Google has just announced that within weeks, mobile optimization will be a factor in ad quality for AdWords campaigns driving mobile search traffic. Since advertisers with a higher quality score get a lower cost per click and better ad placement, it is strongly encouraged to optimize mobile landing pages. Some optimization suggestions include keeping layouts simple, prioritizing content, making it easy to convert and designing the page for thumbs, not mice.
Display Spending Rose 13% in First Half of 2011
A new report from Kantar Media has found that display ad spending rose nearly 13% in the first half of 2011. The report also found that search ad spending rose 8.6% while internet media spending has increased 10.4%.
Behavioral Targeting Comes to TV Ads
Companies targeting ads to consumers on TVs based on location, channel surfing activity and more might seem like a futuristic platform to some, but in reality companies offer the service today. MStar and Channel Island have collaborated to advance TV advertising and applications in set-top boxes by creating new software that supports profiling and geographic targeting for motion video ads. Network operators will receive audience measurements and response metrics that include behavioral information and, in the future, what consumers watch on TV will influence the ads they see online.
Twitter Influences Consumers’ Purchases
It turns out that Twitter may be more influential than Facebook in helping drive consumers’ shopping decisions. A recent survey of over 2,000 online shoppers found that 35% of consumers said Twitter was influential or extremely influential in their decision to buy a product. That compares with 24% who said Facebook helped guide a purchase.
Email Deliverability Rates Stagnate at 81%
Only 81% of emails sent during the first half of 2011 reached consumers’ inboxes, according to a study released by the email deliverability firm Return Path. In addition, the report found that 7% of emails worldwide were classified as spam while 12% went missing.