AOL, Yahoo and MSN join forces to take on Google while Amazon becomes the leader in brand loyalty. Read all about these developments and more in this week’s Netx industry news update!
How Many Pages are on the Internet?
Although no one exactly knows how many websites or individual web pages there are in the seemingly infinite digital universe that is the internet, we are on our way to finding out. Thanks to a $1 million grant from Google, a group called the World Wide Web Foundation is creating a web index that will be the world’s first multi-dimensional measure of the web and its impact on people and nations.
Yahoo, AOL and Microsoft Band Together for Ad Plan
AOL, Yahoo and Microsoft will begin selling ad inventory on each others’ sites in a plan to make them each more competitive with Google. The strategy is also designed to help regain some ad spending that has ended up in the hands of ad network in recent years.
August 2011 U.S Search Engine Rankings
Google continued to lead the U.S. search market in August despite losing 0.3% of their share. Yahoo remained in second place with 16.3% of the market while Microsoft rounded out the top three with 14.7%. Yahoo and Microsoft increased their market shares 0.2% and 0.3% respectively.
Retailers Should Author Facebook Posts on Wednesday
Retailers get 8% more engagement out of their Facebook posts on Wednesday than other days of the week, according to new research by Buddy Media. It was also found that messages longer than 80 characters receive 40% lower engagement while overall engagement drops by 29% if companies post more than three times a day.
A Conversion Boost for Online Retailers
Nearly two-thirds of online retailers report higher conversion rates over the past year, according to a new report from Shop.org and Forrester. More than half say their AOVs have increased and 25% are reporting that fewer shoppers are abandoning their shopping carts.
Almost 75% of Active American Social Networkers Shop Online
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions, Nielsen reports. Adults active on social networks and blogs are 12% more likely than the average user to shop online while nearly 4 in 5 active internet users participate in these activities and 70% make online purchases.
Amazon is the #1 Loyalty Leader
Brand Keys’ new, 2011 Customer Loyalty Leaders Index shows Amazon having displaced Apple’s iPhone in the #1 spot. Additional loyalty leaders include Facebook, Zappos, Hyundai and Patron.