With e-commerce spending continuing to grow and the Microsoft adCenter rolling out new features, you won’t want to miss this week’s Netx industry news update!
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U.S. Retail E-Commerce Spending Reaches $37.5 in Q2
According to comScore, total online retail spending reached $37.5 billion this past quarter, this was an increase of 14% from Q2 2010. This growth rate represented the seventh consecutive quarter of positive year-over-year growth and the third consecutive quarter of double-digit growth rates.
Microsoft adCenter Begins Rolling Out Improvements
Microsoft is working to implement adCenter features aimed at increasing revenue per search in paid-search campaigns. Between now and the end of October, adCenter will roll out a new user interface, reporting features, targeting, and enhancements to core algorithms for improved matching. This past week adCenter rolled out upgrades to broad and phrase-match type feature, but the advertising platform also supports exact match and negative match keywords.
Web Analytics Boost E-Commerce Sites
Multichannel retailers are measuring Web analytics to improve conversion rates among e-commerce shoppers, in addition to pursuing emerging opportunities in mobile and social commerce. Retailers are finding they can enhance the online shopping experience based on Web analytics data made available by constantly evolving tools.
87% of Brands Plan to Run Twitter Ads
As social media continues to grow, 87% of recently surveyed brand managers plan on running a Twitter campaign in the next 12 months. The survey, which was conducted by Pivot Conference, also found that a staggering 98% of respondents said they’d run Facebook ads in the coming year while 81% plan to advertise on YouTube and 65% will buy ads on LinkedIn.
Google Android Nears 50% Market Share, iOS Reaches Second Place
According to the latest report from the technology-focused analysis group Canalys, Google’s Android platform now holds 48% of the global market share, while the iPhone has reached second place with 19%. The Android has recently exploded growing its market share by 44% over the last 6 months.
Google+ Poised to Become Number Two Network in 12 Months
A Bloomberg-YouGov study recently found that Google+ is on a trajectory to surpass other social networks, including Twitter, LinkedIn and MySpace. YouGov projects that Google+ will become the number two network, after Facebook, within the next year.