By Julianne Bohl When we take on a brand new paid search account or start to manage an existing paid search account, the immediate and most fundamental task the Search team undertakes is hashing out the account structure. Solid and consistent account architecture makes campaign management easier and more efficient while enhancing the campaign’s performance, [...]
Yearly Archives: 2012
Paid Search Best Practices: Divide and Conquer for Optimal Marketing Performance
Monday, April 23, 2012
Affiliate Marketing Best Practices: Setting Goals
Monday, April 9, 2012
By Salvatore Conca Setting goals for your affiliate marketing channel sounds so simple. But the reality is there are a number of factors to consider when setting goals and choosing KPIs (Key Performance Indicators) for your affiliate marketing channel. Elements to consider include how established your brand is, the maturity of your affiliate program, and [...]
Attribution Management: We Need Industry Standards
Tuesday, April 3, 2012
By David Herscott Attribution Management is the latest attempt by marketing technology companies to provide advertisers and their agencies with a solution for tracking and valuing the slew of advertisements that lead up to an Ecommerce sale. Attribution Management has a more complete definition, but beware: this site is a ClearSaleing blog, one of the [...]
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