In a recent blog post called “Affiliate Tax – Can You Hide?” I asked the question if affiliates could maintain relationships with advertisers through third party systems like VigLink even though some advertisers would like to sever their relationship with certain affiliates who reside in states that have enacted the affiliate tax. In that article [...]
Monthly Archives: April 2010
Earth Day Special Report
Thursday, April 22, 2010
As the 40th anniversary of Earth Day comes to a close, we here at NETexponent would like to formally announce our commitment to being a green company. We’re proud of the easy and effective ways in which we already walk the walk: Omitting use of small water bottles and water cooler bottles by installing a [...]
Our Affiliate Partners Make Parenting Magazine’s “Best” List
Thursday, April 22, 2010
At a time when everyone seems to be looking for a great deal, websites spring up daily competing to offer the best ones to the eager online community. In particular, families need to conserve their money and find the best deals they can for purchases. Many websites have emerged to help fill this need over [...]
Promoted Tweets: And Now A Word From Your Sponsor
Wednesday, April 14, 2010
In an effort to “optimize value before profit,” co-founder Biz Stone has explained, Twitter has intentionally kept the traditional web advertising model at arm’s length. But yesterday the micro blog FINALLY announced its new ad platform: Promoted Tweets. As we await the release of additional details scheduled for later this week, we do know that [...]
2009 Online Ad Revenue Research Highlights
Thursday, April 8, 2010
The Internet Advertising Bureau and Price Waterhouse Coopers just released their annual online ad revenue research report for 2009. This report is widely regarded as one of the best indicators of trends in the online advertising sector. For those of us in the sector it never seems to be much of a surprise but it [...]
Why A Samurai Is Better Than A Ninja
Wednesday, April 7, 2010
So I am reading the Wall Street Journal today (on my Kindle) and I come across an article titled “In Search of a Hot Job Title, Enter The Ninja”. (Love the obscure reference to the 80′s cult movie) This article talks about how many companies are creating titles around the Ninja such as Marketing Ninja, Affiliate [...]
Affiliate Tax – Can You Hide?
Tuesday, April 6, 2010
Ever since the “affiliate tax” issue appeared I have been wondering how each state will determine nexus. I mean, where do you draw the line? We already know that affiliates clearly constitue nexus because they are viewed as sales commissioned partners of an advertiser. If an affiliate is based in a state that has passed [...]
