Julianne Bohl ranks #4 among the Top 50 Search Geeks as ranked by Marin Software
Monthly Archives: March 2010
Top Takeaways from SES NY
Friday, March 26, 2010
Here are my top discoveries from SES NY ordered from “Hey! Good idea that’s interesting” to “Boom! What was that?! That was my mind being blown!” No two advertisers have the same attribution model. Use attribution to see what media mix gives the highest ROI for your product. Don’t just measure a video’s success on [...]
Putting Social Media on the Map
Wednesday, March 10, 2010
Evidently, frequent updates of what other users are merely doing at all times no longer enough, so social media outlets are integrating mapping software to allow users to attach their locations to their posts as well. All of the biggest players are unveiling new geolocation features and some businesses are incorporating this into their customer [...]
Facebook Officially Graduates to Marketing Channel Status
Wednesday, March 3, 2010
On Wednesday March 3rd, Facebook and Omniture announced a new platform for businesses utilizing Facebook as a promotional medium. By joining forces, the two companies can provide marketers using the increasingly prevalent advertising and social medium with the ability to analyze its impact. The two companies will begin by automating the media buying process and [...]
