Certainly one of the most difficult parts of communicating the findings of a handful of data is finding the best way to represent it. Certainly, the right type of graph will make the insights leap out to the reader, while the wrong representation will smother the findings in complexity. Our team picked up a bunch [...]
Monthly Archives: February 2010
Internet Marketing from the Real Experts
Friday, February 12, 2010
Internet Marketing from the Real Experts Recently, the leading experts in the Internet Marketing field, “the Gang of 88″, collaborated on an in-depth guide to internet marketing. Of these contributions, editors Shawn Collins and Missy Ward included an article Peter Figueredo wrote giving his expert reflections on “Ad Networks, Vertical Ad Networks, and Affiliate Networks”. [...]
Managing Director of affilinet UK Preaches a Holistic Approach
Thursday, February 11, 2010
Since NETexponent began managing both search and affiliate programs, we have always preached a holistic approach to marketing programs. Much to our surprise, this appeared to be a novel idea in the industry. Of course, this general lack of industry oversight has benefited NETexponent as other players have taken time to wrap their strategies around [...]
Internet Marketing from the Real Experts
Wednesday, February 10, 2010
Recently, the leading experts in the Internet Marketing field, “the Gang of 88″, collaborated on an in-depth guide to internet marketing. This guide will provide three minute lessons on Affiliate Marketing, Email Marketing, SEO, SEM, etc…essentially, all areas of the online marketing landscape. Of these contributions, editors Shawn Collins and Missy Ward included an article [...]
Retail Rebounds- Fourth Quarter SEM Spend Recap
Tuesday, February 9, 2010
Performance marketing agency Efficient Frontier released a research report outlining the overall performance of the search marketing space in the fourth quarter of 2009. These results have specific implications in terms of the strength of the economic rebound and the health of industries that favor certain engines over others. The indicator of fourth quarter performance [...]
Scott Parent of MediaTrust Interviews Peter Figueredo on the Present and Future of Affiliate Marketing
Wednesday, February 3, 2010
Relevantly Speaking- Peter Figueredo of NETexponent Scott Parent caught up with NETexponent CEO Peter Figueredo at AffiliateSummit West in Las Vegas to discuss the current state of the affiliate marketing industry and to get his thoughts on the direction it is heading. Peter drew from his experience with clients and from details in the AffiliateBenchmarks [...]
