Intelligent Performance Marketing

Monthly Archives: February 2010

Dress your data in its Sunday best

Certainly one of the most difficult parts of communicating the findings of a handful of data is finding the best way to represent it.  Certainly, the right type of graph will make the insights leap out to the reader, while the wrong representation will smother the findings in complexity.  Our team picked up a bunch [...]

Internet Marketing from the Real Experts

Internet Marketing from the Real Experts Recently, the leading experts in the Internet Marketing field, “the Gang of 88″, collaborated on an in-depth guide to internet marketing. Of these contributions, editors Shawn Collins and Missy Ward included an article Peter Figueredo wrote giving his expert reflections on “Ad Networks, Vertical Ad Networks, and Affiliate Networks”. [...]

Managing Director of affilinet UK Preaches a Holistic Approach

Since NETexponent began managing both search and affiliate programs, we have always preached a holistic approach to marketing programs.  Much to our surprise, this appeared to be a novel idea in the industry. Of course, this general lack of industry oversight has benefited NETexponent as other players have taken time to wrap their strategies around [...]