Many companies are slashing their marketing budgets and evaluating how marketing dollars are spent due to the tough economic times. Slashing budgets is a clear sign that “Lean and Mean” is the current theme for many businesses. On average most research suggests that (while growing) online advertising still only represents less than 10% of where marketing dollars are spent. Yet even online advertising budgets are getting scrutinized.
Monthly Archives: November 2008
Search-Based Keyword Tool Is Cool
Thursday, November 20, 2008
Right away, I’ll tell you that you should add the new Google Search-Based Keyword Tool to your go-to armory of keyword research solutions. In a sort of Copernican way, the new Google keyword tool looks at what already exists on your site and pulls out relevant searchable keywords, which sets it apart from your average [...]
7 Minutes in SEM Heaven
Wednesday, November 19, 2008
For those of you who are not search marketing experts yet, I’d like to share with you a few tips and some quick fixes that will improve your account and can be figured out in 7 minutes or less. Please note that these are more beginner tips. In addition, this applies directly to Google, but [...]
Sponsored Videos on YouTube
Thursday, November 13, 2008
The day has come! Advertisers are now able to post sponsored videos on YouTube and it holds many of the same attributes as Google Ads. Operates on a CPC bidding model. Video is triggered by designated keywords. Promotion text has the same character limits as Google ads (25, 35, 35). Here’s a great video demonstrating [...]
Even the Military Loves Social Networking
Wednesday, November 12, 2008
In honor of Veteran’s Day (ok – I’m a day late) I’d like to give a round of applause to TroopTube.com, a YouTube-like site that connects soldiers with families and friends, keeping them up to date on the little things in life. In addition to those serving our country, members not in the military can [...]
NETexponent Releases Full Report of Affiliate Marketing Survey Results and Analysis on AffiliateBenchmarks.com
Wednesday, November 12, 2008
test
NETexponent Launches New Research Division AffiliateBenchmarks
Wednesday, November 12, 2008
It gives me great pleasure to announce the launch of the newest division of NETexponent
Advertisers Tailor Messages To Address Economic Concerns
Tuesday, November 11, 2008
This LA Times article was extremely interesting since it explores how different advertisers are tailoring their advertising messages to pitch value and savings during this harsh economic environment. Advertisers who have pitched themselves on platforms of luxury or convenience are now changing their tune since those qualities are valued less when money is tight. What [...]
Google Quality Score Update – Will We Feel It?
Friday, November 7, 2008
Probably not. This week, Google announced a couple of changes to the algorithm of their magical quality score. Position Normalizers – You know that saying, “The rich get richer?” Well, Google, right before withdrawing from their deal to form an advertising partnership with rival Yahoo! and from being subjected to the scrutiny of the anti-trust [...]
Google Content Network Best Practices
Monday, November 3, 2008
From time to time, clients ask me if I think they should try advertising on the Google Content Network (GCN) as part of their search marketing program, saying they’re unsure if it’s worth spending money on low quality traffic. It’s true that people who see these ads are not actively searching for the product. On [...]
