Every year at Halloween our team flexes their creative muscles and come up with some interesting ways to decorate these mini pumpkins. It is especially challenging because the darn things are so tiny!. However, every year the team still comes up with some interesting ideas. This year’s contest winner was Cristina and her Dirty Martini [...]
Monthly Archives: October 2008
Happy Halloween from NETexponent – What We Shouldn’t Be Afraid Of
Friday, October 31, 2008
Search Marketing isn’t going away any time soon. Phew! Marketing Sherpa produces a nifty search marketing report every year. In this year’s 2009 Search Marketing Benchmark Guide, they show you through an abundance of colorful charts how the flow of marketing dollars has increased year over year and will continue to increase by the billions [...]
Google Affiliate Dashboard Report Released
Wednesday, October 29, 2008
The folks at Google Affiliate Network (formerly Performics) have just released a new report for advertisers. The Google Dashboard report gives a great executive summary of your affiliate program with top sites, graphs, and much more. This should save advertisers some trouble of logging in to the system to monitor progress and could be a valuable report for upper management. I cannot post a screenshot since the report is a PDF and contains confidential data but here is the detailed description. Its a really nice looking report and very useful. I hope the report frequency could be updated so we can receive these daily or weekly.
Get Seth Godin’s New Book Free
Wednesday, October 29, 2008
Our friends at Audible.com want people to hear Seth Godin’s new audiobook for free. Download it now and enjoy. No Strings Attached! http://www.audible.com/tribes
Twitter Me Surprised
Wednesday, October 29, 2008
I should not be admitting this but I am pretty late to the game on twitter. I fully embraced other social networking vehicles like facebook and LinkedIn but for some reason I could not do the same for twitter. After a long meeting with our advisory board I was convinced that I should try it out for a bit. One of our board members is a big proponent of twitter and our social media services team talk about it often. It’s been a few days now and while still not 100% convinced I see the same value others see…I have to admit I do enjoy using twitter. It just goes to show that you should usually test something before forming an opinion.
Vote For The Affiliate Marketing Pinnacle Awards
Tuesday, October 28, 2008
Cast your vote before October 31st for your top choice in each of the following areas: Affiliate of the year Affiliate manager of the year Exceptional merchant Affiliate advocate Best blogger Affiliate marketing legend
MSN adCenter Gets a Makeover
Tuesday, October 28, 2008
Just barely… In an effort to compete with the bigger slices of the search marketing pie, Microsoft released adCenter 5.0 on Monday. Do I expect this to have a serious impact on incoming traffic or conversions from Live Search? Not really. The upgrade includes a faster editorial review process on their end, accessibility options for [...]
Google Analytics Gets Better and the Best Analytics Blog on the WWW
Monday, October 27, 2008
A long time (maybe 10 years) ago, there must have been a day the higher-ups at Google decided that as part of the company’s business model, they would try to release something new almost every week of the year. This week, Google announced that there will be new features available in their popular (and free) [...]
Yahoo! Search Now Has Better Geo-Targeting in North America Only
Friday, October 24, 2008
Normally, when I login to Yahoo! Search Marketing, I leave the dashboard (no totals!) and go to the campaign summary right away. It was a pleasant surprise when I logged in today and saw the announcement, “New, More Specific Levels of Geo-Targeting Available.” In the past, the only choices for geo-targeting in Yahoo! Search were [...]
