Google recently alleviated pressure from critics who disliked their ownership of the search marketing agency arm of Performics by selling it to Publicis. This appeased critics who disliked having Google own a search agency who buys PPC search ads on Google, MSN, Yahoo, and all. Microsoft, who acquired Aquantive several months ago, is under similar [...]
Monthly Archives: August 2008
Social Networking Sites + Social Ads = Revenue!?
Monday, August 25, 2008
Word on the street is Facebook is working on a variety of social ads that may become the secret sauce for monetizing ads in social networks. The 3 key ingredients allow users to: Post comments about ads Send out virtual gifts designed by brands that function as ads Become a fan of brands and spread [...]
Yahoo Still Has Big Audience
Thursday, August 14, 2008
Based on the Nielsen numbers below Yahoo is still able to capture lots of eyeballs. Yahoo is beating out NBC in Olympic related traffic. Just a reminder that while Google may dominate search, Yahoo still has some highly trafficked content areas. So keep that in mind when structuring your search marketing strategy.
Affiliate Summit Recap – Day 3
Tuesday, August 12, 2008
The final day of Affiliate Summit was pretty light in the morning since most people partied a little too hard the night before. I am proud to say that our team was at the booth bright and early and ready for action. What better way to kickoff the day than to attend a panel session [...]
Affiliate Summit Recap – Day 2
Tuesday, August 12, 2008
Day 2 started off strong with some Dunkin’ Donuts coffee and breakfast sandwiches, plus munchkins for the team. The booth was looking good and our staff was looking better, we were all ready for the exhibit hall stampede. Unfortunately, the morning had less traffic than I hoped for in the exhibit hall area. I quickly [...]
Affiliate Summit Recap – Day 1
Monday, August 11, 2008
Day 1 of Affiliate Summit is officially complete. It was great to wake up and take a run around the Boston Seaport Hotel area. Plenty of beautiful views and not too many tourists. I quickly got lost and decided to shorten my 7 mile run to 4 miles, guess I can make up for it [...]
Affiliate Summit Day 0 Recap
Sunday, August 10, 2008
Saturday was jam packed and a great day. The Affiliate Classroom Live event was a great opportunity to meet with affiliate managers and help them address their challenges. I listened to Heather Paulson’s wonderful presentation on advanced affiliate marketing strategies and then spearheaded three round-table discussions. Thanks to the Affiliate Classroom team for organizing this [...]
Affiliate Survey Completed
Saturday, August 9, 2008
We are pleased to announce that our Affiliate Survey effort was a huge success. NETexponent created and distributed a 23-question survey designed to collect information about affiliates’ wants, needs, and experiences in the affiliate marketing space. We received over 500 responses from a diverse mix of affiliates across different affiliate networks such as CJ, Performics, [...]
Affiliate Summit Day -1
Friday, August 8, 2008
It’s Friday and I just arrived in a very very rainy Boston late at night. I am resting up since it has been a long day and I will be speaking at the Affiliate Classroom Live event tomorrow. With any luck I will wake up early and squeeze in a 7 mile run before the [...]
Content Network Targeting Enhanced, Hints Google
Friday, August 8, 2008
It looks like Google will be integrating some of the DoubleClick DART targeting abilities into its content network according to this article in ClickZ. The company expects all of the additional features to boost ad quality. “We’ll be using the cookie data to improve ad quality as we are able to get improved signals on [...]
