Google recently alleviated pressure from critics who disliked their ownership of the search marketing agency arm of Performics by selling it to Publicis. This appeased critics who disliked having Google own a search agency who buys PPC search ads on Google, MSN, Yahoo, and all. Microsoft, who acquired Aquantive several months ago, is under similar [...]
Monthly Archives: August 2008
Social Networking Sites + Social Ads = Revenue!?
Monday, August 25, 2008
Word on the street is Facebook is working on a variety of social ads that may become the secret sauce for monetizing ads in social networks. The 3 key ingredients allow users to: Post comments about ads Send out virtual gifts designed by brands that function as ads Become a fan of brands and spread [...]
Yahoo Still Has Big Audience
Thursday, August 14, 2008
Based on the Nielsen numbers below Yahoo is still able to capture lots of eyeballs. Yahoo is beating out NBC in Olympic related traffic. Just a reminder that while Google may dominate search, Yahoo still has some highly trafficked content areas. So keep that in mind when structuring your search marketing strategy.
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