Intelligent Performance Marketing

Monthly Archives: July 2008

NETexponent CEO/Co-Founder and Affiliate Marketing Expert Peter Figueredo Elected to Performance Marketing Alliance’s Formation Advisory Board

Wednesday, July 23, 2008
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PPC Competition In Google Will Increase This Q3

Monday, July 21, 2008

Sergey Brin of Google admitted to mistakenly pulling back too much on the number of keywords the company displayed in Q1 and Q2 2008 during their earnings call yesterday. (as reported by Alley Insider) Google had reduced the number of ads it displays on search results pages by 40% over the last 6 months. They [...]

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Google Assigns Branding Value To Search

Monday, July 21, 2008

MediaPost has a short piece on Google’s recent study that shows the branding effect of paid search and SEO. Of course Google benefits from this data since it leads advertisers to believe they can afford to pay more for PPC search in order to capitalize on the “branding” value. The article seems to think that most advertisers do not take the “free branding” aspect into consideration when buying PPC search terms.

I dont know about other advertisers but I can certainly say that NETexponent clients are ahead of the game in this area.

Filed in NETexponent Clients, Research, Search Marketing | | Comments Off