Monthly Archives: July 2008
NETexponent CEO/Co-Founder and Affiliate Marketing Expert Peter Figueredo Elected to Performance Marketing Alliance’s Formation Advisory Board
PPC Competition In Google Will Increase This Q3
Sergey Brin of Google admitted to mistakenly pulling back too much on the number of keywords the company displayed in Q1 and Q2 2008 during their earnings call yesterday. (as reported by Alley Insider) Google had reduced the number of ads it displays on search results pages by 40% over the last 6 months. They [...]
Google Assigns Branding Value To Search
MediaPost has a short piece on Google’s recent study that shows the branding effect of paid search and SEO. Of course Google benefits from this data since it leads advertisers to believe they can afford to pay more for PPC search in order to capitalize on the “branding” value. The article seems to think that most advertisers do not take the “free branding” aspect into consideration when buying PPC search terms.
I dont know about other advertisers but I can certainly say that NETexponent clients are ahead of the game in this area.
NETexponent will be all over Affiliate Summit!
I don’t know about you, but over here at NETexponent we’re really excited about Affiliate Summit East. We’ll have seven people from the company in attendance! We
Peter Figueredo Elected To The Performance Marketing Alliance Advisory Board
The votes are in and I am proud to have been elected to the Performance Marketing Alliance (PMA) Advisory Board or FAB. I wrote about this group when it was first announced and provided some thoughts on ways to ensure proper growth. Now it is time to put my effort where my mouth is and [...]
Search Engine Optimization Is A Moving Target
I was just reading some interesting updates on Search Engine Optimization (SEO) best practices and came a across an important piece of information. We all know that Google is very secretive about its exact search algorithm (how it determines what sites get listed in natural results). You may also know that Google updates it algorithm [...]
