Intelligent Performance Marketing

Monthly Archives: June 2008

Performance Marketing Alliance Needs Your Help

The newly formed Performance Marketing Alliance needs your help to shape its future. Please read the message below from Rebecca Madigan at the PMA and help out if you can… The working groups will develop the formation proposals that the FAB will ratify. The working groups are extremely important in this process because they will [...]

Affiliate Summit Tips and 10% Discount

On August 11th and 12th the Affiliate Summit Conference will take place at the Boston Seaport Hotel. These conferences are widely recognized as the industry best event and is the largest US Affiliate Marketing conference. While the flagship event is held in January at Las Vegas, this east coast event promises to be extremely valuable [...]

Google Research Proves Value Of Search And Affiliate

Search marketing behemoth, Google, released a study today that demonstrates how newspaper ads help drive users to the web. They also note (not surprisingly) that 69% of users who conducted research online used Google while only 19% used Yahoo. Here is a nice graphic of their findings. This research points out another way that different [...]