Google has moved one step closer to integrating full display media buying capabilities with yesterday’s announcement of Google Ad Planner. Right now this is a bare bones research tool that you have to export into a more robust tool like Doubleclick MediaVisor in order to do a complete media buy but one has to believe [...]
Monthly Archives: June 2008
Mentors Needed for Affiliate Summit
Thursday, June 19, 2008
The Affiliate Summit has started a Mentoring Program where Affiliate Summit veterans will team up with first timers to help them get the most out of the conference. More helpers are needed and you can find the details here: http://blog.affiliatesummit.com/affiliate-summit-mentor-program/ I’ve signed up to be a mentor and would definitely encourage others to do so. [...]
Scott Richter Is Not My Friend
Wednesday, June 18, 2008
For some reason Scott Richter can’t seem to take no for an answer. He’s sent me 3 requests through Facebook to be my friend and I’ve rejected each of them. In case you’re not familiar, Scott Richter is the infamous “Spam King”, having paid Microsoft $7 million in a spam related lawsuit and most recently [...]
Performance Marketing Alliance Needs Your Help
Tuesday, June 17, 2008
The newly formed Performance Marketing Alliance needs your help to shape its future. Please read the message below from Rebecca Madigan at the PMA and help out if you can… The working groups will develop the formation proposals that the FAB will ratify. The working groups are extremely important in this process because they will [...]
Affiliate Summit Tips and 10% Discount
Monday, June 16, 2008
On August 11th and 12th the Affiliate Summit Conference will take place at the Boston Seaport Hotel. These conferences are widely recognized as the industry best event and is the largest US Affiliate Marketing conference. While the flagship event is held in January at Las Vegas, this east coast event promises to be extremely valuable [...]
Google Research Proves Value Of Search And Affiliate
Monday, June 16, 2008
Search marketing behemoth, Google, released a study today that demonstrates how newspaper ads help drive users to the web. They also note (not surprisingly) that 69% of users who conducted research online used Google while only 19% used Yahoo. Here is a nice graphic of their findings. This research points out another way that different [...]
NETexponent Newsletter Issue #009 Released!
Sunday, June 15, 2008
Topics Covered: NETexponent Affiliate Survey Results to be Released! Best of NETexponentBlog.com Meet Us- Affiliate Summit East 2008 Click here for Issue #009
Visits to Coupon Sites are on the Rise from 2007…
Friday, June 13, 2008
Hello friends! This morning I found myself reading several articles related to various industry topics, and this article was definitely blog worthy. Personally, whenever I am about to make a purchase online, I always look for coupons prior to actually submitting my transaction. It looks like I am not the only one, as the article [...]
Yahoo and Google Strike a Syndication Deal
Friday, June 13, 2008
Yesterday Yahoo and Google announced a formalized deal for ad syndication. Google ads will now run along side Yahoo paid search ads in Yahoo search result pages. This move is a significant step away from a Yahoo + Microsoft merger but does not eliminate the possibility completely.
New Affiliate Marketing Industry Organization
Friday, June 13, 2008
You may have wondered why there is no major industry organization to support affiliate marketing. I can tell you that many have tried to build one and they have all failed for one reason or another. I have personally been involved in several attempts to build an Affiliate Industry Organization. One or two recent attempts even had the backing of Performics, LinkShare, CJ, Affiliate Summit, and several large agencies and advertisers. Unfortunately, they all fizzled out before they had a chance to take off. Hopefully that will all change with the formation of a new group called the Performance Marketing Alliance or PMA.
