Intelligent Performance Marketing

Monthly Archives: June 2008

Google Launches Media Planning Platform

Google has moved one step closer to integrating full display media buying capabilities with yesterday’s announcement of Google Ad Planner. Right now this is a bare bones research tool that you have to export into a more robust tool like Doubleclick MediaVisor in order to do a complete media buy but one has to believe [...]

Mentors Needed for Affiliate Summit

The Affiliate Summit has started a Mentoring Program where Affiliate Summit veterans will team up with first timers to help them get the most out of the conference. More helpers are needed and you can find the details here: http://blog.affiliatesummit.com/affiliate-summit-mentor-program/ I’ve signed up to be a mentor and would definitely encourage others to do so. [...]

Scott Richter Is Not My Friend

For some reason Scott Richter can’t seem to take no for an answer. He’s sent me 3 requests through Facebook to be my friend and I’ve rejected each of them. In case you’re not familiar, Scott Richter is the infamous “Spam King”, having paid Microsoft $7 million in a spam related lawsuit and most recently [...]