The gurus at Affiliate Summit have done it again. The brains behind Affiliate Summit, Shawn Collins and Missy Ward, are releasing a magazine called Feed Front. I am proud to be a part of this launch, having contributed an article comparing Affiliate Programs with Ad Networks and Vertical Ad Networks. You can sign-up here for [...]
Monthly Archives: May 2008
NETexponent Newsletter Issue #008 Released!
Friday, May 16, 2008
Topics Covered: ad:tech Awards Select NETexponent Affiliate Program as a Finalist goWholesale Selects NETexponent to Create Their B2B Affiliate Program PPC Search, Organic Search & Affiliate Marketing Top the List For Online Acquisitions Get a Leg Up From Google Checkout Affiliate Summit Launches Magazine and Invites NETexponent to Contribute NETexponent Affiliate Research Available to Participants [...]
Social Network Bandwagon…All Aboard!!
Wednesday, May 14, 2008
Google is slowly unveiling their version of social networking. It’s a little bit different than MySpace, FaceBook, etc but makes it easy to connect your favorite sites with your friends and makes it really easy for brands to create a community on their site. Google Friend Connect also integrates contact lists from other social networks [...]
Something every SEM Manager should know about AdWords Editor
Monday, May 12, 2008
The other day, I ran an AdWords keyword report for one of my clients, and the report indicated that some keywords were inactive. So I went into AdWords Editor to check the keywords and saw that all the keywords were active. So then I thought,
The importance of your call-to-action
Friday, May 9, 2008
A while back a bunch of us sat in on a landing page optimization webinar, where one of the key points we learned was that calls to action should be more more targeted to the actual action/product. So for example, instead of just a
MSN over Yahoo and taking on Google
Friday, May 9, 2008
Now that MSN has withdrawn their bid to take over Yahoo, they’ve switched their focus to search and the opportunity to capitalize on the increasingly popular arena of display advertising. MSN also claims to have developed new ad technology that will prove to be a better alternative to Google. It will be quite interesting to [...]
